Uniqlo partnered with Red Design Group to implement their international flagship format throughout four levels of the 2900m2 retail store within Emporium Melbourne, before moving into an Australia-wide roll out of more than 16 stores.
Since the opening of the Melbourne Flagship store in April 2014, Red Design Group has continued to work with the Uniqlo international design team, interpreting their global standards and developing solutions suitable for the Australian market and delivering 2 more flagship stores in Sydney and Brisbane.
Uniqlo operates in 18 countries globally, making it one of the fastest growing global retailers and on track to achieving their goal of becoming the World Number 1 Apparel Brand.
It’s a specialised skill to be able to translate global brands for Australian shoppers. There are subtle nuances in design depending on where the stores are located, but the overarching brand message has to be the same