When Retail Apparel Group approached Red Design Group to create new menswear fashion label brand, Johnny Bigg, they were adamant that they wanted to set a new direction in menswear retailing. Although targeted to the plus-sized market, plus-sized does not necessarily mean overweight and this was an important stigma that needed to be overcome for the new business. A plus-sized man might be tall; he may have exceptionally large feet or even a muscly build from weight training. Put simply, standard clothing sizes don’t fit them for a variety of reasons. Johnny Bigg aspired to break the negative stereotyping of plus sized fashion for men.
Red Design Group worked with the client to define the Johnny Bigg brand attributes. Bold, confident, urban, authentic, irreverent, and gusto were words that they agreed would shape the brand personality. Referencing these attributes, the design process began. All brand elements from the brandmark through to swings tags, labels, signage, boxes, shopping bags, posters and the interiors were designed by Red Design Group.
The bright orange in the brand is a bold statement. It sets Johnny Bigg apart from its monotone competitors. The bold colour anchors the brand and gives it a stylish, contemporary feel. Throughout the store environment, people feel that the brand has personality and that Johnny Bigg is speaking directly to them.
We have also completed interior design work on several Johnny Bigg stores. Click here to view more.
The Pecking Order café at the Retail Evolution Lab (a collaboration between Red Design Group, AOPEN and Nuon) in Cremorne, Melbourne, is a live test site for digital technology that challenges the status quo on how we buy and sell food.
The Pecking Order is a functioning display café with a coffee machine and a whole lot of new digital technology.
The café integrates digital menus, touch-screen kiosks, App ordering via personal handheld devices, a point-of-sale system, an inventory system, loyalty rewards, and payment through PayPal. The café can be found on location-based apps that send customers notifications when they enter The Pecking Order’s catchment zone. Special promotions, vouchers and new menu details can also be sent to customers via these apps.
Red Design Group conceived the brand name and designed the Pecking Order brandmark, a hand-illustrated little bird affectionately known as Ruby, who features in all Pecking Order branded collateral. Ruby, the rosella, was inspired by the historic origins of the Rosella Factory Complex in which the Lab is located. She demonstrates that in today’s digital age, brand graphics do not have to be static. Ruby brings a sense of play and whimsy to the café, engaging patrons and immersing them in a positive customer experience.
Red Design Group was initially commissioned to prepare the Retail Strategy and Masterplanning for all RMIT campuses, however, this soon expanded to include an end-to-end strategy including concept design, design development and documentation of retail and hospitality tenancies, branding, marketing, campaign, and digital services.
NAS is a major multi-use development currently under construction over four levels of the RMIT City campus. The new space will transform the heart of the campus into a cutting-edge, world-class urban hub with facilities, services, food, and retail offerings catering to the diverse needs of the RMIT student and staff community.
Red was appointed to create a brand identity for NAS. The result is bold and fun, appealing to RMIT demographics and future F&B retailers. It reflects the new build in a form of three-dimensional shapes coming together to create the ‘New Academic Street’. The use of architectural language and textures add a rich layer to the NAS brand, which has been extended in the striking and consistent marketing collateral.
Red has produced all NAS marketing elements including brochures, postcards, posters, banners, maps, hoarding, wayfinding, advertising, digital animation, and video. Red also designed the NAS leasing pack, which focuses on the retail and hospitality offerings based on RMIT student demographics.
Red Design Group worked with the Australian College of Massage (ACM) to execute a brand and interior redevelopment. Focussing on massage education, we designed the space with consideration for ACM’s educational ideals. Illustrations of the human anatomy and its trigger points, and graphics and materials reinforce the direct link between nature and the nervous system.
The use of colour psychology, texture and form is central to the design. ACM’s existing colour scheme of blue and yellow were replaced by the key colour green, signifying growth and offering a calming effect. The green combined with a neutral palette and natural timbers helps maintain mental clarity and concentration.
When the founders of Red decided to set up a spin-off digital business, it was only natural that our design team was given the assignment to create the brand strategy and positioning and then to design the brand itself.
The concept was based on the marriage of design and technology as we could see a major gap in the market between hard core tech firms on the one hand, and designers and architects on the other, for a firm that brought together both skill sets.
After some debate about extended the Red brand, we settled on a new, stand-alone brand that could be part of our design group, but also be flexible enough to work with any firm – even a Red competitor.
We wanted short, catchy name that spoke of innovation, design, and technology for a new retail era.
So the Nuon brand was born – and we positioned it as Digital by Design.
The brand mark was clean, simple and fresh – and early on the project was created in digital form – as you would expect for a technology business.
Nuon was also to go on to design retail-ready digital devices and it was decided to create Nuonview as a sub-brand for the product range which will be marketed around the world.
The new brand was executed in the form of stationery, web site, signage, product packaging, marketing brochures and also translated into social media.
Nuon is now a fully operational business with its own CEO and support team, and is based at the Retail Evolution Lab in Cremorne, Melbourne.
Red has truly embraced the digital technology space – and our design team works closely with Nuon using digital to enhance the customer experience in our interiors, architectural and branding projects.
SIA Medical Centre in Essendon undertook a major overhaul of the practice, expanding and adding a wealth of services to its offering that needed to be communicated quickly through a new brand.
We wanted the brand to be fresh, approachable and to inject some colour to compliment the new interior which features clean lines and natural finishes. The most universally recognisable medical symbol is the cross, therefore the cross became the basis of the new brand. We aimed to create a brand that would embrace existing clients as well as attracting new clients to the centre. Since the refresh the centre has seen an increase in new customers of 25%.
The new branding has now been rolled out in SIA Medical Centres in Burwood, Footscray and most recently in Mooney Ponds.
Since opening its doors in 2011 Blue Goose Pharmacy has captured the imagination of customers and the pharmacy industry for its creative and innovative design.
Red Design Group designed the interiors and brand identity for this flagship store with the understanding that their client wanted to create an upmarket, boutique-style pharmacy. The client sought to emulate the European apothecary and target a discerning, style-conscious customer, delivering personalised prescriptions with the very best in natural medicine and organic health care.
The design consists of clear, open shopfront, high ceilings and strategic visual merchandising to draw customers into the light, airy space. Oversized limed timber doors set the scene and balance with the grey-blue wall colour referencing the ‘plumage morph’ of the snow goose when it changes from the ‘Blue Goose’ to its whiter mature form. Limed oak timber flooring wrapping onto counters, marble bench tops, high-quality finishes and an unsurpassed attention to detail complete the design.
AOPEN is a Taiwan-based electronics manufacturer specialising in small form computing for home and business, as well as digital signage. AOPEN is a global company operating in over 100 countries.
Red Design Group has designed many AOPEN digital products over the years and is familiar with their company values. AOPEN approached RED to create a more contemporary brand mark, desiring an identity befitting of its rise as a major global brand. RED looked closely at AOPEN and its brand values, ensuring their new identity be future-focussed and aligned with ambitious growth plans.
AOPEN’s new brand mark – introduced 2015 – takes inspiration from the mandarin fruit, symbolising good fortune in Taiwanese culture. The circular form comes to life in its animated form, an important point of difference for a brand marketing digital technology. The orange brand colour has similar associations with prosperity with the red and gold blend being the most valuable colours in Chinese culture. The typography is simple and bold to add a sense of Western sophistication. Successfully embraced by the company at all levels, the new brand mark signifies a new era in AOPEN history.
The Candy Room’s whimsical fit out has become one of the most talked about projects we have ever undertaken. The small confectionary shop in the heart of Melbourne’s CBD was designed to bring our client’s wholesale business to life in a retail environment.
Our client, Sweet Enough, wanted the store to be edgy, humorous, and uniquely charismatic to highlight the whimsical nature of the product. It was not to be simply a shop, it had to be a destination and an experience.
Wanting to design a playful, simple and somewhat illusional space, we worked on exaggerating the IDEA of a room. Everything, including the fixtures, is painted in white, while graphically applied line artwork produces the suggestive elements of a room – A kitchen splashback is drawn complete with a boiling pot on the stove or a framed portrait of one of the kids.
Red Design Group was also responsible for the branding and all the packaging throughout the store. Allowing the space to be predominately white allowed the colours of the confectionery to dress the space. In a sense, the interior design for The Candy Room creates a fantasy and experience of a room without actually creating one.
Choclatté, a hand-made Belgian chocolate and coffee concept, brings a taste of Melbourne’s chic café culture to the ‘burbs’ in a stylish, contemporary design that ticks all the boxes in good retailing and merchandising.
When the objective is to attract a quality customer, the ambience, fitout, and product must be right. Marble and stone take centre stage while light fittings, some finely pleated, others recessed under counters to provide the illusion of floating, combine for an elegant style.
Red Design Group designed all elements for Choclatté from the store layout, fittings, fixtures, colours, awnings, deck area, and traffic zones, to the brand elements including signage, packaging, menus, and the website. It was important to create a relaxed environment that would be attractive to this suburb’s sophisticated demographic. These customers travel globally and look for quality, so we had to deliver that expectation.
A design solution that doubled the number of customer seats was developed and a deck was integrated into the design to satisfy all of council planning requirements.