Mecca is an Australian brand synonymous with a curated offering of the best global cosmetics. Red Design Group was engaged to support the roll-out of the new Mecca Maxima brand, a one-stop beauty customer experience, across different formats including department store concessions, airport tenancies, and stand-alone stores.
Red Design Group continues to work closely with Mecca’s team to maximize shopfront branding opportunities while customising each layout to deliver the most profitable return per m2. Recent stores have incorporated customer interactive selfie stations and play bars, extending the instore experience and increasing sales. We have also incorporated new digital screen based technologies in strategic sites supporting Mecca’s market demand for a seamless digital customer experience.
Consistent store design is imperative for new brands when they launch. We took Mecca’s master concept and massaged it for different retail formats while still preserving the brand identity and integrity.