Mecca is an Australian brand synonymous with a curated offering of the best global cosmetics. Red Design Group was engaged to support the roll-out of the new Mecca Maxima brand, a one-stop beauty customer experience, across different formats including department store concessions, airport tenancy, and stand-alone stores.

Mecca’s proprietary interior design concept continues to be rolled-out Australia wide, with Red Design Group customising the layout for each application. Experiential and immersive customer moments remain a consistent element of every environment. Red Design Group produces all documentation and oversees the build of each location, appointing and coordinating quality shop-fitters and builders. We have also introduced new digital screen-based technologies in some sites to support Mecca with market demand for a seamless digital customer experience.