Mecca is an Australian brand synonymous with a curated offering of the best global cosmetics. Red Design Group was engaged to support the roll-out of the new Mecca Maxima brand, a one-stop beauty customer experience, across different formats including department store concessions, airport tenancy, and stand-alone stores.
Mecca’s proprietary interior design concept continues to be rolled-out Australia wide, with Red Design Group customising the layout for each application. Experiential and immersive customer moments remain a consistent element of every environment. Red Design Group produces all documentation and oversees the build of each location, appointing and coordinating quality shop-fitters and builders. We have also introduced new digital screen-based technologies in some sites to support Mecca with market demand for a seamless digital customer experience.
Consistent store design is imperative for new brands when they launch. We took Mecca’s master concept and massaged it for different retail formats while still preserving the brand identity and integrity.