Follow Us

Copyright 2014 Brand Exponents All Rights Reserved

Location: Essendon, VIC

The Red Design Group has worked in collaboration with SIA Medical Centre to create a new brand, signage, wayfinding and interior design concept that is a flexible model applied to each of the site specific locations in Essendon, Burwood, Moonee Ponds, Footscray and Croydon.

The concept provides for a fresh, approachable brand identity with a bright colour palette to compliment the natural and calming finishes pallet of the new interior.

Red Design Group is fully understanding of the operational needs of medical practices to deliver a design solution that is both cost effective and a welcoming experience that embraces the customer/patient to meet their health and wellbeing requirements.

Location: Melbourne, VIC

Red takes the leading edge in branding.

As Leeda Projects expands, the dynamic owners Frank Rossi and Andrew Privitelli wanted to ensure the business maintains focus.

Construction, fitout, and management, were identified as complementary segments of the business that derived their success.

Entwined within our branding solution was a strong focus on the new brand name, Leeda Projects formerly known as just Leeda, with an integrated web address that retained its colours for branding recognition. Orange was intensified and chosen strategically as a highlight colour.

Care was taken to develop a unique typographic treatment that gives the brand more character and improved legibility.

Applications included: letterheads, email signatures, business cards, vehicle fleet, safety clothing, pylon signage, site construction signage, website, and advertising.

This leading brand is now set for growth.

Location: Melbourne, VIC

The Hippo Beach Café is located in the Hippo Beach area towards the rear of Werribee Open Range Zoo (WORZ), providing refreshments, sandwiches, pastry goods, coffee, and snacks as well as a sandy playground for the kids.

The Café needed a vibrant graphic overlay and some clear directional signage and colour to increase customer flow through. The Café is hidden by trees on the main route to the Hippo Beach enclosure, making it too easy for visitors to miss.

Red Design Group created a concept to capture the eyes of visitors through clear signage and colourful, hand-painted artwork to entice them into the outlet. The design was inspired by African tribal illustrations and has created a clearly identifiable and vibrant space.

Red teamed up with Melbourne-based street artists Jamie Edward and Daisylegs to customise existing raw surfaces and objects into bold, authentic pieces of art including painting tin lids, metal drums, corrugated iron fencing, and a shipping container. Some areas were painted in block colour with reclaimed timber menus to elevate areas and promote food and beverages offers.

Location: Melbourne, VIC

Mount St Evin’s was the name of the first hospital to open in Melbourne, in 1906.

Red wanted to honor the heritage of St Vincent’s Private Hospital Melbourne and respect the relationship between the hospital and our client Zouki – known for their high quality food tenancies.

So we evolved the original crest / shield to reflect the hospital’s heritage, and combined the ‘M’ taken from ‘Mount’ in the original site name, to develop a modern brand interpretation.

The geometric nature of this new brand was extended into visual treatments, such as patterning, and has been used across supporting built, and printed, brand material.

The result won St Vincent’s Private Hospital support and delivered Zouki a professional image adjacent to the busy ground floor entry.

The brand has been rejuvenated.

Location: Melbourne, VIC

Red Design Group worked closely with Zouki to create a unique brand concept for St Vincent’s Hospital’s new courtyard café.  Named Courtyard 55, referencing the location at 55 Victoria Parade in Fitzroy, Red designed the interior and developed the brand and all branded assets.

Hospital staff, visitors and patients now benefit from an extensive selection of delicious, healthy food created on site by the Zouki team, which has an impressive food and beverage program.  The open kitchen provides fresh food theatre where customers are able to have their order freshly prepared.

Location: National

Brickworks Building Products is one of Australia’s largest and most diverse building material manufacturers. The company has built an enduring reputation through innovation, professionalism and continuously dependable products and services.

As Brickworks expands nationally, Red Design Group continues to collaborate closely with the team to deliver innovative Design Studios and Trade Centres. These are located in Sydney, Melbourne, Brisbane, Perth, Adelaide and Hobart.

Externally the architecture encourages customer engagement, incorporating Brickworks’ external building materials with clear navigational signage supported by product branding to ensure customers are clearly guided to the entry.

Integration of the extensive range into the interiors promotes discovery of the intrinsic and simple beauty of the product. The interiors are welcoming, immersive, professional, informative and easy to navigate.

Freestanding product sample walls create a tactile journey of discovery. Colour studios, integrated design work areas and sampling rooms allow for a more detailed product exploitation and selection. In the Sydney Studio, this is supported by an events area that hosts over 300 events annually.

Brickworks’ commitment is to inspire, support, create and build better environments and places for their customers and communities. This is a tangible customer experience and integral to the clear vision to become Australia’s leading building product company.

Location: Melbourne, VIC

St Vincent’s Hospital Melbourne, located adjacent Victoria Parade in Fitzroy, employs more than 5,000 staff and provides 880 beds in daily use across a wide range of medical services.

Incorporating a new architectural extension into the hospital precinct, over service tunnels, at the base of an existing building and adjacent busy public walkways was always going to be challenging.

Red Design Group worked intimately with Zouki to achieve a successful outcome that also accommodates a unique food offer never before available in hospitals.

Hospital staff, visitors and patients will benefit from an extensive selection of delicious, healthy food created on site by the Zouki team, which has an impressive food and beverage program. The open kitchen will provide fresh food theatre where customers are able to have their order freshly prepared.

Named Courtyard 55, referencing the location at 55 Victoria Parade, Red also developed the brand and all branded assets.

This design complements the blue Mapei terrazzo floor tile and Dulux Acra Tex canopy render to communicate a compelling and comprehensive brand statement.

Stage 1 of the project is now complete with Stage 2, set to triple the space, kicking off later this year.

You will find it hard to get a seat!

Location: Melbourne, VIC

Mr Fresh Wholesale Flowers came to RED with a very strong vision for their brand.  Key words “Flowers with Love and Passion”, the Rose as their ‘hero’ flower and a love of Renaissance Art set a clear direction.

Using the detail from Michaelangelo’s The Creation of Adam as the inspiration for the logo, the act of giving and receiving is clearly depicted.

The flower image was sourced and developed into a vector graphic to create the background which gives the brand a natural, compelling and strong presence.  The graphic also dictates the rich colour palette for all branded collateral.

We are excited for Stage 2 of this project which will take the new brand story into the Mr Fresh Head Quarters in Port Melbourne.

Location: Sydney NSW

Earlwood Bardwell Park RSL, located 15km south-west of Sydney’s CBD and only 5km west of Sydney Airport, has been luxuriously refurbished to accommodate the area’s changing demographic.

As competition for the entertainment dollar increases, clubs need to constantly evolve and stay relevant to their clientele. The client wanted to evolve the perception of an RSL to attract more young professional people to the venue while respecting and retaining the existing member base.

Incorporating this business idea, the RSL perception has been redefined. Upon immediate entry; visitors are greeted by an impressive custom brass chandelier above a contemporary custom rug. Adding to the luxury is honed stone flooring that is complemented beautifully by 3D white and gold feature wall tiles. Custom-made timber screens divide and define meeting spaces, creating intimate environments, illuminated by crystal feature lighting by Lasvit.

The design aimed to elevate the existing offering and position the club favourably for the future. The result is an inspiring and functional venue that is both welcoming and comfortable.

Location: Perth, WA

The All Day Dining Restaurant has been designed to be a light, breezy, textural and comfortable environment, making the most of the Western Australian climate and light. The interior echoes classical design but with a contemporary edge, blending styles with the use of bleached timbers, white marble and luxurious custom carpet, bespoke furniture and light fittings.

The planning allows patrons to experience both the theatre of the Active Kitchen as well as views to the alfresco dining area and the pool deck beyond; there is a blurring of the interior and exterior thresholds. The iconic dessert station creates a focal point on entry to the main dining area with an oversized chocolate fountain and extensive food display. Decorative screening in the main dining area provides more intimate dining zones within the overall space, with views remaining connected to maximise the external vistas and natural light.

This is a fresh, luxurious, contemporary space with decorative layering, echoing the colours of the outdoor area with soft gold tones and seafoam greens and blues.

Location: Melbourne, VIC

Melbourne Museum is a key part of the Museum Victoria’s family of venues, which also includes the Immigration Museum, Scienceworks, IMAX Melbourne Museum, and the Royal Exhibition Building.

The Museum showcases the science, culture, and history of Victoria and its people, and attracts an average of 2,282 visitors per day; Victorian families, school groups, interstate and international visitors being its key audiences.

The main entrance of the shop acts as a visual merchandising platform for product and exhibition installations throughout the year. This visual zone is separated from the Museum Shop by two towering mirrored columns that reflect the VM display and clean lines of the interior as you approach.

Working closely with the Museum staff, we developed a neutral retail environment that would showcase the large variety of colourful product. A neutral palette of white and grey tones with light stone surfaces creates a bright and open interior. A subtly rendered finish applied to the columns adds texture and depth.  Clusters of slim-line tiered display tables are grounded by the graphic flooring which acts as a solid base to the light interior.

A large, tiered, circular display table is a focal point, located centrally between the three entrances. A variety of streamlined fixtures with open bases, solid surface tops and frosted display accessories create an inviting fluid space.

Location: Chapel Street, Windsor, VIC

With the third instalment of the Wine Republic brand story opening in Windsor, our challenge was to align the store with the demographic of Melbourne’s Chapel Street. The client felt the Southside location would have a higher spend on sparkling wine, contrasting with the Northcote store where sales are more beer driven.

As a result we introduced precious metal highlights throughout the space, gold metal to fixtures and lighting, mirrored ceilings and a walk-in glazed cool-room with gold paneling to create a glowing highlight.

We collaborated with designer Volker Haug on the feature lighting which runs the entire length of the store, dropping gold dipped pedants over the central display. The shape and finish of the display table is inspired by ancient amphora.

Again, as with the Fitzroy and Northcote outlets, we commissioned a local artist to transform the exterior shopfront and also to design labels for the Wine Republic range of cleanskin wines. Brian Cheung was responsible for this most delicate illustration to the shopfront awning.

Location: 24 across Australia, 3 in New Zealand

Mecca is an Australian brand synonymous with a curated offering of the best global cosmetics. Red Design Group was engaged to support the roll-out of the new Mecca Maxima brand, a one-stop beauty customer experience, across different formats including department store concessions, airport tenancies, and stand-alone stores.

Red Design Group continues to work closely with Mecca’s team to maximize shopfront branding opportunities while customising each layout to deliver the most profitable return per m2. Recent stores have incorporated customer interactive selfie stations and play bars, extending the instore experience and increasing sales. We have also incorporated new digital screen based technologies in strategic sites supporting Mecca’s market demand for a seamless digital customer experience.

Location: Northcote, VIC

Following the success of their first bottle shop in Fitzroy, Wine Republic again worked with Red Design Group to launch their second outlet in the inner city Melbourne suburb of Northcote.

Moving from a single store to a multiple set up had us focus on the potential generic elements for brand equity as well as once off design elements to individualise each outlet. We wanted to make the most of each site’s unique architectural features and local demographics.

A new and unique artwork was commissioned, the original shopfront was maintained, an internal brick wall was re-used as a finish in the new cool room and the existing concrete floor, with loads of personality through years of wear and tear and numerous layers of paint, was given a new life. To minimise waste, only 2 internal finishes were used for the fixtures, down from 3 in Fitzroy, plywood making up 95%.

The tasting table and sales counter are combined to create a feature in the front window and to give the impression of a bar, with the shelving behind highlighting an extensive range of spirits, adding to the illusion. From behind the bar and exploding out onto the street facade and awning, local north side artists, N_artcissistic + Colourhop, created an intricate installation, complete with pirates from the south side plundering gold and the best boutique wine in town.

Oversized sculptural category signage accentuates the ceiling height leading to the back of the store and the new cool room, which was felt to be essential due to the higher expected beer sales in Northcote.

Entwined through all of these elements is an informative signage and ticketing strategy that assists customers locate, select, and purchase product.

Location: Melbourne Docklands and Geelong, VIC

Red Design Group, in collaboration with Deakin University and Woodhead Architects, completed two office fit-out projects for the Australian Bureau of Statistics in Melbourne and Geelong, with the aim of promoting a close collaboration in the area of data collection and utilisation. Our role was to produce a graphic overlay to complement the architect’s design, conveying a sense of location for each of the sites.

The graphic concept was influenced by the shapes, textures, forms, colours, and patterns that commonly represent statistical information such as population studies, graphs, maps, and charts.  A visually compelling treatment was created through large-scale environmental graphics, making the connection between the Bureau’s philosophy and the surrounding environment.

At the Deakin Waterfront Campus, the colours and textures of Australian flora and fauna were featured while the focus of the Melbourne Dockland’s site was image-based referencing historical Melbourne.

 

Location: Melbourne, VIC

The Crown Melbourne West End Entry refurbishment is designed to allow for the expansion of the gaming floor and to invigorate what was considered to be a non-performing area.

The feature entry, highlighted by the spectacular crystal lighting fixture and decorative marble inlay floor, becomes a decision point for patrons through to the expanded gaming floor and ground floor restaurants, or to the western end of the gaming floor.

The crystal lighting fixture with 4m, 5m, 6m & 7m diameter intertwining rings echoed by a series of smaller rings, leads patrons through to the escalator entry, creating a virtual corridor.

The design focusses on opening up sight lines to the gaming floor whilst maintaining controlled paths of travel with bespoke framed glass screens. Prior to the re-design, the entry had become a clash of design languages, with previous refurbishments fighting against each other. Red Design Group looked to rationalise wall and floor finishes, ceiling heights and profiles to create a more cohesive entry.

Location: 16 Locations across Australia

Uniqlo partnered with Red Design Group to implement their international flagship format throughout four levels of the 2900m2 retail store within Emporium Melbourne, before moving into an Australia-wide roll out of more than 16 stores.

Since the opening of the Melbourne Flagship store in April 2014, Red Design Group has continued to work with the Uniqlo international design team, interpreting their global standards and developing solutions suitable for the Australian market and delivering 2 more flagship stores in Sydney and Brisbane.

Uniqlo operates in 18 countries globally, making it one of the fastest growing global retailers and on track to achieving their goal of becoming the World Number 1 Apparel Brand.

Location: Australia-wide

When Retail Apparel Group approached Red Design Group to create new menswear fashion label brand, Johnny Bigg, they were adamant that they wanted to set a new direction in menswear retailing. Although targeted to the plus-sized market, plus-sized does not necessarily mean overweight and this was an important stigma that needed to be overcome for the new business. A plus-sized man might be tall; he may have exceptionally large feet or even a muscly build from weight training. Put simply, standard clothing sizes don’t fit them for a variety of reasons. Johnny Bigg aspired to break the negative stereotyping of plus sized fashion for men.

Red Design Group worked with the client to define the Johnny Bigg brand attributes. Bold, confident, urban, authentic, irreverent, and gusto were words that they agreed would shape the brand personality. Referencing these attributes, the design process began. All brand elements from the brandmark through to swings tags, labels, signage, boxes, shopping bags, posters and the interiors were designed by Red Design Group.

The bright orange in the brand is a bold statement. It sets Johnny Bigg apart from its monotone competitors. The bold colour anchors the brand and gives it a stylish, contemporary feel. Throughout the store environment, people feel that the brand has personality and that Johnny Bigg is speaking directly to them.

We have also completed interior design work on several Johnny Bigg stores. Click here to view more.

Location: Liverpool, NSW

When Retail Apparel Group approached Red Design Group to create new menswear fashion label brand, Johnny Bigg, they were adamant that they wanted to set a new direction in menswear retailing. Although targeted to the plus-sized market, plus-sized does not necessarily mean overweight and this was an important stigma that needed to be overcome for the new business. A plus-sized man might be tall; he may have exceptionally large feet, or even a muscly build from weight training. Put simply, standard clothing sizes don’t fit them for a variety of reasons. Johnny Bigg aspired to break the negative stereotyping of plus sized fashion for men.

Red Design Group worked with the client to define the Johnny Bigg brand attributes. Bold, confident, urban, authentic, irreverent, and gusto were words that they agreed would shape the brand personality. Referencing these attributes, the design process began. All brand elements from the brandmark through to swings tags, labels, signage, boxes, shopping bags, posters and the interiors were designed by Red Design Group.

The bright orange in the brand is a bold statement. It sets Johnny Bigg apart from its monotone competitors. The bold colour anchors the brand and gives it a stylish, contemporary feel. Throughout the store environment, people feel that the brand has personality and that Johnny Bigg is speaking directly to them.

Interested is viewing more of our work with Johnny Bigg? Click here to view our rebranding work.

Location: Maroochydore, QLD

Maroochy RSL is a community club on Queensland’s Sunshine Coast. Recognising the need to stay relevant and compete for share-of-wallet, a major refurbishment has been undertaken to meet member and visitor needs and expectations.

Bringing its expertise in pub and club design to the table, Red has reinvigorated the club in its entirety with a design concept that embraces the beauty of the local environment. Maroochy RSL’s CEO, Clare Paton, says that the lobby design is particularly commented on by impressed visitors. “It has some beautiful design elements – natural timber floors, lots of natural light, beautiful carpet, wing-back chairs to sit in and wait or ponder. The design feels like “beach chic” encapsulated in a building.

Click here to read more about Red’s partnership with Maroochy RSL.

Location: Cremorne, VIC

The Pecking Order café at the Retail Evolution Lab (a collaboration between Red Design Group, AOPEN and Nuon) in Cremorne, Melbourne, is a live test site for digital technology that challenges the status quo on how we buy and sell food.

The Pecking Order is a functioning display café with a coffee machine and a whole lot of new digital technology.

The café integrates digital menus, touch-screen kiosks, App ordering via personal handheld devices, a point-of-sale system, an inventory system, loyalty rewards, and payment through PayPal. The café can be found on location-based apps that send customers notifications when they enter The Pecking Order’s catchment zone. Special promotions, vouchers and new menu details can also be sent to customers via these apps.

Red Design Group conceived the brand name and designed the Pecking Order brandmark, a hand-illustrated little bird affectionately known as Ruby, who features in all Pecking Order branded collateral. Ruby, the rosella, was inspired by the historic origins of the Rosella Factory Complex in which the Lab is located. She demonstrates that in today’s digital age, brand graphics do not have to be static. Ruby brings a sense of play and whimsy to the café, engaging patrons and immersing them in a positive customer experience.

Location: Fitzroy, VIC

Positioned in the art grunge scene of Melbourne’s iconic Brunswick Street, Fitzroy, Wine Republic is a new concept store redefining the humble bottle shop.

Our clients’ extensive knowledge of national retail opportunities enabled a brief targeting a specific market segment. It required a design solution that was to be local, approachable, knowledgeable, urban and unique.

With the rise of the inner city craft markets and Fitzroy’s established reputation for street art, our aim was to introduce an arts focus incorporating sculptural talking points, illustrations and visual merchandising opportunities that complimented the Wine Republic brand values.

The challenge was to visually merchandise a product that is generally all one size in the long and narrow tenancy. We introduced visual breaks to decrease the depth and heighten the experience. Vertical banding on the walls, achieved by cutting the existing plasterboard to expose original brickwork, shortens the depth of the space and adds colour and texture. ‘Varying the height and depth of the wall fixtures created a fractured shelving system, avoiding an overwhelming wall of wine bottles’ Creative Director Colin Bell explains. The diagonal zigzag pattern on the floor, using smooth and rough sawn tile finishes, completes the visual strategy.

Oversized sculptural category signage guides customers and accentuates the ceiling height, leading to the lighting sculpture positioned over the tasting table. This 800 green bottle installation, nicknamed the ‘Wine Cloud’ is the result of a close collaboration between Red Design Group and local lighting designer Daniel Giffin.

Red Design Group worked with Wine Republic a second time for their Northcote store. See project here.

Location: Boronia, VIC

High-profile Melbourne hotelier family, the Zagame’s, has refurbished Zagame’s venues across Victoria, with 10 of these refurbishment projects designed by Red Design Group. Zagame Corporation’s aim was to increase patronage by families and create more diverse entertainment experiences without alienating existing patrons.

Red’s design concepts for the hotels focussed on providing customers with a warm and friendly offer which caters for all cross sections of the community, particularly families.

Melbourne’s south-east Zagame’s in Boronia proves gaming can seamlessly integrate with other hospitality offers including a bistro, indoor playground, and a sports bar, therefore catering to many target markets.

The Boronia fit out is also shows impactful design can be delivered in a cost-effective manner. Fixtures and fittings were chosen very strategically by Red’s project team to withstand the test of time and make an impact while adhering to a modest refurbishment budget.

Location: Various: VIC, NSW, ACT, QLD.

The varied Zouki Cafeterias in the medical fraternity, designed by Red Design Group, has provided a vital place for collaboration and knowledge sharing. The cafés also provide all stakeholders with a quality food and service offer.

RED seamlessly incorporates the intricate Zouki business requirements while also considering major paths of travel through the hospitals, and where people approach from. A long strip of fresh, high-quality food is the hero and is clearly visible from walkways. Extending the cafeteria into the courtyard has re-engaged the building with the outdoors.

Intimate pockets cater for individuals, small, or large groups – with tiling, furniture, timber screening and lighting, creating a warm and inviting escape from the clinical surrounds. The fit-out is designed to promote the Zouki brand – to be on par with the quality of the food and drink offer.

Location: Melbourne, VIC

Red Design Group was initially commissioned to prepare the Retail Strategy and Masterplanning for all RMIT campuses, however, this soon expanded to include an end-to-end strategy including concept design, design development and documentation of retail and hospitality tenancies, branding, marketing, campaign, and digital services.

NAS is a major multi-use development currently under construction over four levels of the RMIT City campus. The new space will transform the heart of the campus into a cutting-edge, world-class urban hub with facilities, services, food, and retail offerings catering to the diverse needs of the RMIT student and staff community.

Red was appointed to create a brand identity for NAS. The result is bold and fun, appealing to RMIT demographics and future F&B retailers. It reflects the new build in a form of three-dimensional shapes coming together to create the ‘New Academic Street’. The use of architectural language and textures add a rich layer to the NAS brand, which has been extended in the striking and consistent marketing collateral.

Red has produced all NAS marketing elements including brochures, postcards, posters, banners, maps, hoarding, wayfinding, advertising, digital animation, and video. Red also designed the NAS leasing pack, which focuses on the retail and hospitality offerings based on RMIT student demographics.

Location: Adelaide, SA

Established in 1849 in Adelaide, Harris Scarfe is one of Australia’s oldest department stores with more than 50 stores nationwide. Having worked with Red Design Group for almost 10 years, Harris Scarfe approached us to redefine the brand in their home state with the new flagship store in Rundle Place. Set over 2 levels, the 9000m2 store is the biggest HS in the country and planning the navigation of the 6000m2 upper level was the main challenge.

Working with the in-house marketing and VM team, we kept a simple generic base building, paring back the finishes to natural concrete, exposed ceilings, white fixtures and walls with pops of colour, and visual interest at regular intervals along the customer journey.

On the ground floor entry, a catwalk feature for the apparel department leads you into the store creating a flexible VM zone with a constantly changing entry experience.

The entry signage panel itself angles into the shopfront and then breaks up into bands as it moves into the store, creating a dynamic entry statement and redefining the old dame of Adelaide.

The café, named 1849, became a representation of the HS brand rather than being handed over to be branded by another operator. Exploiting the volume of the space, a 4.5m high café structure becomes a navigational icon centralised on the upper floor. A local artist was commissioned to create a 10m long montage mural along an adjacent wall, using as a basis the original Grenfell Street Victorian building, giving a further nod to the past.

 

Location: Melbourne CBD, VIC

Following the successful re-design of their Melbourne Airport store, eminent Australian menswear institution Henry Bucks re-engaged Red Design Group to refurbish their flagship store on Melbourne’s premium shopping precinct, Collins Street.

Trading in Melbourne since 1890, Henry Bucks embarked on a journey that has reinvented their brand through design led and generational change to make it more relevant to a broader younger demographic.

Set over 2 levels, the main challenge within the space was a 5m diameter void on the ground floor with a curving staircase to the basement level. The void cuts into the floor space significantly, restricting the opportunities for merchandising and the ability to sell a compelling story. The store also faces onto a pedestrian laneway with full height glazing running the length of the connection.

A series of cantilevered box forms that together make up a square, reduce the size of the void, freeing up additional floor space on the ground floor. This collection of forms is linked together by a white powder coated steel ‘ribbon’ that sets the new form firmly in the present and is in contrast to the heritage elements of the brand. This juxtaposition of modern and heritage is played up throughout the spaces. Victorian timber glass display cases have been maintained alongside the new more contemporary shelving units on the ground floor in a combination of polished steel and dark timber veneer.

The selection of blue metal framing for the Collins Street shopfront imparts a contemporary twist on a classic element of paneling. To contrast this, and screen the laneway shopfront, we developed a dynamic angled timber framework creating an element of intrigue beyond. Originally we had the framing as a 3-dimensional sculpture on the outside of the glazing, giving an edgier laneway contrast to the heritage of the Collins Street entry. After some debate with the landlord, it was agreed to move it behind the glazing and flatten the dimension.

Location: National Rollout

When the Jetset Travel Group decided to rebrand and update their retail outlets, they turned to Red Design Group for digital inspiration.

Working closely with the store designers, The Greater Group, we developed a digital communications strategy and designed the content for the new store concept. Red Design Group designed all the content whilst our sister company, Nuon, provided a bundled service from hardware and software to installation and support.

The digital customer experience begins with 2 large “attractor” screens in shop windows featuring weekly promotions and special offers. A central feature of the store is the digital experience table where customers can browse for travel inspiration on destinations, experiences or promotions.

Location: Australia-wide

myGov is a new concept in government essential services delivery. The myGov model streamlines the way people access, submit and update their personal information. Red Design Group was engaged by the Department of Human Services to incorporate digital self-help technologies into the new service model within myGov shopfronts.

Red Design Group looked very carefully at the complete myGov customer experience to develop recommendations for the incorporation of digital technologies, including self-service kiosks and digital-display signage.

Location: Australia-wide

Commonwealth Scientific and Industrial Research Organisation (CSIRO) is a recognised global leader in research, innovation and technology. The Government corporate entity occupies several buildings across Australia. The reception zones in these buildings were largely underutilised for brand promotion when Red Design Group was asked to review them.

We set to work assessing CSIRO’s premises from a customer journey perspective and quickly identified ways to reconfigure their front-of house-areas as impactful marketing platforms that excite and engage visitors.

Red has created flexible and interactive spaces featuring bold graphics, striking design details, and state-of-the-art digital promotional technologies. Dynamic digital content on large display screens and in digital kiosks replaces traditional hard-copy marketing collateral and visitors to the sites are exposed to the full breadth and history of CSIRO – content can be updated in real-time to suit different audiences. An encounter with a CSIRO branch is now an immersive customer experience.

Location: Crown Casino, Melbourne, VIC

Calatrava offer desserts and coffee with a special emphasis on their delicious gelato. After operating in the Crown Casino food court under a different name, our clients desired a new brand, creating a more boutique offering and defining a more classic, luxurious brand position.

After considering the project brief, Red Design Group took to researching the Italian way of life with the aim of evoking this romantic European feel and sense of nostalgia. We studied the patisseries found in the grand central cities of Italy, rich environments that combine coffee aromas with the visual delights of cakes, biscuits, and gelato.

With views across the Yarra River, we knew the store could really excel with a majestic design. The widespread use of figured white marble, metal clad mouldings, timber panelling, and bespoke cake and gelato displays allow Calatrava to take centre stage in the competitive food court. We maximised height and volume with an additional VM display. Traditional materials were used to create a contemporary design based on classical principles.

Location: Australia-wide

Red Design Group were commissioned to work on Project Energise, a strategic plan to reinvigorate the business nationally through brand re-positioning, new products, and a new store format.

Three store layouts were developed to suit different locations and environments: a small CBD store, a medium sized suburban store and a large suburban store with fuel. Each layout has three clear zones: Impulse Fast Track, Food, and Grocery. These focal points were developed as separate concepts; incorporating standard modular panels, sharp graphics and special equipment such as self-serve coffee machines, Slurpee dispensers and display cases for hot and cold food.

A new treatment of the famous 7-Eleven “energised” stripe is used on the external signage and shopfront and also as a strong ceiling feature leading the eye from the front door to the sales counter. The new design has been rolled out across the network of 368 stores in New South Wales, Queensland and Victoria.

Location: South Melbourne, VIC

Red Design Group worked with the Australian College of Massage (ACM) to execute a brand and interior redevelopment. Focussing on massage education, we designed the space with consideration for ACM’s educational ideals. Illustrations of the human anatomy and its trigger points, and graphics and materials reinforce the direct link between nature and the nervous system.

The use of colour psychology, texture and form is central to the design. ACM’s existing colour scheme of blue and yellow were replaced by the key colour green, signifying growth and offering a calming effect. The green combined with a neutral palette and natural timbers helps maintain mental clarity and concentration.

Location: Crown Casino, Melbourne

Bistro Guillaume is a high profile eatery within the Melbourne Crown complex. Red Design Group worked with Guillaume Brahimi and Crown to bring the renowned chef’s signature bistro to life.

The design of the venue, situated along Melbourne’s prime Southbank promenade within Crown, pays tribute to French tradition and the bistro’s reputable food experience. The design makes use of many ground floor surfaces within Crown, and contrasts the expansive windows opening into the alfresco terrace.

The bistro features metallic wallpaper, warm oak timber panelling found in early 20th century French bistros, and moulded timber and mirrors providing a modern twist. The alluring lacquered green entry is reinforced on the bar’s timber mouldings, infusing a sense of fun and a playful nod to the traditional rivalry between the French ‘frogs’ and English ‘roste beuf’.

Signature custom pendant lights have been reused from the Bistro’s former location, as has the carpet which inform the mezzanine’s monochromatic hues. Considering meals are created by acclaimed chef Guillaume Brahimi, partial views into the kitchen provide guests with a behind-the-scenes preview.

Bistro Guillaume sought Red Design Group for a second time when establishing their Perth restaurant. Take a look at the result here.

Location: Perth, WA

Red Design Group worked with Guillaume Brahimi and Crown for a second time to bring the renowned chef’s signature Bistro Guillaume to Perth.

The Perth Bistro Guillaume is situated in a prime location off the main lobby of Crown, overlooking the hotel’s lavish new pool development. The brief sought to carry over some defining elements associated with the Melbourne entity whilst maintaining a unique palette for a distinctive and fresh identity.

Similar to the Melbourne Bistro, the space features green panelling along the bar and voluminous light fittings for a modern take on traditional French dining. The lights, custom-designed by Stephen Hennessy Design, are positioned in the private dining area to create an extra special space. The activity of the kitchen as part of the patron experience is a trait common in both establishments, however more pronounced in this latest offer.

Visually, many different patterns happily coexist such as striking geometric wallpaper, mirrored wall panelling, and mirror embellishments with an etched pattern. The cleverly composed layout caters for three different seating and dining experiences in a single plan footprint without closing the space in.

Did you know we also worked on Bistro Guillaume’s Melbourne restaurant? Take a look here.

Location: Melbourne, VIC

Since opening its doors in 2011 Blue Goose Pharmacy has captured the imagination of customers and the pharmacy industry for its creative and innovative design.

Red Design Group designed the interiors and brand identity for this flagship store with the understanding that their client wanted to create an upmarket, boutique-style pharmacy. The client sought to emulate the European apothecary and target a discerning, style-conscious customer, delivering personalised prescriptions with the very best in natural medicine and organic health care.

The design consists of clear, open shopfront, high ceilings and strategic visual merchandising to draw customers into the light, airy space. Oversized limed timber doors set the scene and balance with the grey-blue wall colour referencing the ‘plumage morph’ of the snow goose when it changes from the ‘Blue Goose’ to its whiter mature form. Limed oak timber flooring wrapping onto counters, marble bench tops, high-quality finishes and an unsurpassed attention to detail complete the design.

Interested in our branding work? Take a look at our Blue Goose branding here.

Location: Crown Casino, Melbourne, VIC

Our client wished to create a more inviting and intimate space, feeling Café Baci was often overlooked due to a lack of seating options and confusion around the demarcation of the Cafe and Crown’s other precincts.

Red Design Group considered circulation in our approach to the design and created a range of seating options to cater for different customer types, including custom-designed booth seating providing seclusion within the open-plan layout.  Honeycomb shaped anodised aluminium light-fittings were custom designed to foster an intimate dining experience, and the striking herringbone-patterned feature wall gives the Café’s entry point more prominence.

Café Baci now has an elegant, distinct identity which harmoniously coexists within the high-traffic Crown offer.

Location: Southbank, Melbourne, VIC

We tapped into our retail and hospitality expertise to give the brands and shopfronts lining Crown’s Retail Street the opportunity to shine – strengthening their presence in the context of the space and highlighting how a cost effective facelift can reposition a shopping centre by creating inviting precincts within.

Wear and tear is par for the course for retail streets and just as the shops they serve benefit from upgrading – so do they. Red Design Group was commissioned by Crown to refurbish its ground floor Retail Street that stretches 220 metres from Versace near the Crown Towers hotel entry through to the Crown Casino Food Court – so that it was in step with the glamorous retail and improved hospitality offerings.

The solution melds different styles of architecture, curved and linear, high and low ceiling spaces – emphasising rather than concealing disparities. Stephen Tieppo Red Design Group’s Senior Designer said, “The design response was about embracing existing elements and making the most of them.”

An essentially black and white palette sets an overall tone of understated elegance. The challenge posed by the site’s sporadic lines of direct vision was resolved through the creation of a series of interesting experiences along the route that collectively evoke a sense of connectivity. Black granite applied to one-half of the flooring follows the curved line of the overhead bulkhead.

The intermittent introduction of black portals decked out with black flooring and black ceilings embellished with LED lighting strips form a memorable transition between dark and light while punctuating the very long space. Striking white scalloped plaster bulkheads and patterned ceiling sections integrate design language from other locations in the building. Textured materials clad the walls and work with rather than against shop facades while in between “moments of interest” wow without dominating.

Location: St Kilda, Melbourne, VIC

Before Red Design Group’s involvement, the Grosvenor Hotel was a typical ‘local’ with standard pub fare and gaming. The gentrification of East St Kilda combined with the growth of families in the area meant that the Hotel’s owners saw an opportunity to upgrade the venue to appeal to new customers. They embarked on a highly ambitious (and very successful) refurbishment, completely reconfiguring the layout and concept of the hotel.

Red’s brief was to “create and extension of one’s home”. The new environment was to be warm, multifunctional and welcoming. We achieved this by combining historical features of the 1800’s building with contemporary design elements to give the pub an urban, raw and honest feel. Structural changes were undertaken to create an al-fresco dining area facing Brighton Road, maximising seating options. The design aesthetic and menu has been influenced by the owner’s Italian heritage while maintaining a modern edge.

Location: Springvale, VIC

The 880m2 design of Harris Scarfe’s sub-brand store, hs home in Springvale, Victoria, is a destination in proportion, brand offer and customer experience. The contemporary design builds on previous ideas successfully applied to the design of the HS Home store in Adelaide’s Gepps Cross Homemaker Centre, although this project is pitched at a younger shopper.

The introduction of a new casual language is one technique that helps to infuse a new twist to the latest HS Home offer. Working around the notion of a four-pillar policy, long orange pendant lights lead customers from the entry through the space toward four major departments. Each is denoted by a suspended, transparent mesh, signifier element that permits unimpeded vision storewide. Their fun graphic treatment allows customers to easily identify departments. Both devices effectively reduce the perceived ceiling height and conjure more intimate shopping surrounds.

Angled positioning of the lighting in a diagonal fashion rather than giving way to a conventional straight aisle is a measure that functionally encourages customers to explore the space.

The captivating hot pink main sales counter is one of several big and bold, yet simply executed punches of vibrant colour. This intentional contrast to the striped green wall fosters a sense of movement while incorporating the Harris Scarfe brand colours.

Location: Carlton, Melbourne, VIC

The Husk brand displays uniqueness, authenticity, and diversity. Its retail environments have been designed to reinforce this, with an approach aimed to surprise and thrill.

Red Design Group worked with the client to create its Carlton store on busy Lygon Street in Melbourne. We developed three distinct zones to boost sales; female fashion located adjacent to the entry and shopfront, fashion accessories located centrally adjacent the changing rooms, and homewares located at the rear of the store as a key focal point.

The concept is organic, ethereal and theatrical. Beautiful hand-painted botanical leaves applied along the tenancy walls influence other complementary elements; including bronze tree branches designed for clothing racks and change room hooks, change rooms resembling Bedouin tents, and Renaissance Chevron Parquet flooring.

Location: Australia-wide

The brief was to redesign eight boutiques and design two new outlets with the objective of elevating the brand in the market place without losing the distinct personality of each store. Unlike most retail chains where replication of design is paramount, the uniqueness of each Mimco boutique created challenges in terms of product ranging. No two stores are the same, nor are their fixtures and fittings. To provide consistency for better product ranging, Red Design Group designed fixtures that looked different but had similar dimensions. One store features brass and copper, another exposed timber and another stone and marble. Each store retains it’s own personality but with improved displays and sight lines.

 

Location: Crown Casino, Melbourne, VIC

Experimental in concept, Mings Dim Sum is a restaurant on Crown’s first floor that sits nestled within the Casino’s broader gaming offer. Red Design Group established a design concept for the restaurant and the surrounding gaming area.

Ming’s design solution was inspired by traditional oriental décor, to reference the cultural experience of eating Chinese food. In keeping with Red’s philosophy of respecting existing design language, a mural installation by renowned graphic artist, the late David Band was retained from the previous fit out.

The gaming and dining offer is open in its layout, but there are clear demarcation design cues. Floor treatment, in particular, has been used to segment the gaming offer from the hospitality offer. Richly layered wall treatments and screens reinforce the notion of separate areas while maintaining visual openness.

Location: Melbourne, VIC

Myer is an organisation that Red Design Group has a long history of supporting with interior design services. We have completed over 50 projects with this iconic department store – the most recent being the refurbishment of the Basement, ground floor and level three of its Melbourne flagship store as part of a $300mil major make-over.

Department store design requires a specialised skill set as you need to be mindful of the master-brand while still retaining the integrity of the sub-brands housed within. Department stores are heavy traffic environments that require durable materials and thoughtful space planning so people can find items quickly, but are have the opportunity for chance encounters with new products.

Location: Melbourne, VIC

Maximising the success of this diverse retail mix is a retail empathetic design that is focussed on the products, the brands, and the customers, whilst being considerate of base build framework. Collaboration with Myer buying groups and visual merchandise teams was critical in evolving the brief and arriving at The Basement’s next chapter.

As part of the $300m flagship store redevelopment for Australian department store icon, Myer, Red Design Group was appointed to design The Basement, Ground Floor and Level 3.

This was the second time that we had been commissioned to reshape The Basement, with the new brief delivering a flattering twist. Considerable brand equity had been built in the youth domain during its six-year life as Red Design Group’s previous installation and Myer was keen to build on its enduring relevance despite the store’s eight other levels undergoing a total transformation.

The quirky caravan remains a highlight area that is accentuated with a bespoke lighting sculpture hovering above. Spanning out from this chill out zone, animated perimeter wall graphics combine with visual merchandising to create alluring interest points at aisle ends to draw the customer through.

While maintaining The Basement as a brand, Red Design Group’s inspiration research team collated stimulus imagery of retail design, visual graphics, and illustrations to push the project’s direction graphically with the client, ensuring the continuation of the on-trend retail environment.

Location: Cremorne, Melbourne, VIC

When the founders of Red decided to set up a spin-off digital business, it was only natural that our design team was given the assignment to create the brand strategy and positioning and then to design the brand itself.

The concept was based on the marriage of design and technology as we could see a major gap in the market between hard core tech firms on the one hand, and designers and architects on the other, for a firm that brought together both skill sets.

After some debate about extended the Red brand, we settled on a new, stand-alone brand that could be part of our design group, but also be flexible enough to work with any firm – even a Red competitor.

We wanted short, catchy name that spoke of innovation, design, and technology for a new retail era.

So the Nuon brand was born – and we positioned it as Digital by Design.

The brand mark was clean, simple and fresh – and early on the project was created in digital form – as you would expect for a technology business.

Nuon was also to go on to design retail-ready digital devices and it was decided to create Nuonview as a sub-brand for the product range which will be marketed around the world.

The new brand was executed in the form of stationery, web site, signage, product packaging, marketing brochures and also translated into social media.

Nuon is now a fully operational business with its own CEO and support team, and is based at the Retail Evolution Lab in Cremorne, Melbourne.

Red has truly embraced the digital technology space – and our design team works closely with Nuon using digital to enhance the customer experience in our interiors, architectural and branding projects.

Location: Melbourne, VIC and Brisbane, QLD.

Previously known as Boyd Lane & Co, the Oroton brand was created in 1950 blending “oro” the Italian world for gold, with “ton”, suggesting abundance. Oroton is Australia’s leading designer and maker of luxury handbags, leather goods and accessories.

When Red Design Group began its relationship with Oroton in 2008, the brand had ambitious expansion plans. Working closely with Oroton’s Managing Director, Sally MacDonald and Creative Director Ana-Maria Escobar, Red Design Group developed a new retail format to reflect the prestige of the brand.

The Oroton store interiors reflect the core principles of the product itself: quality, classicism, and longevity of style. One unique element, inspired by the Oroton product range, is a feature wall consisting of three-dimensional tiles symbolising the ‘O’ jacquard design made famous in the lining of each Oroton bag.

The stylish stores feature quality finishes, product-enhancing lighting, and flexibility of the visual signature throughout.

Location: Australia-wide

Portmans is one of Australia’s most iconic fashion brands with 130 stores in Australia and New Zealand. Red Design Group won a competitive pitch to reinvigorate the brand and we were delighted to have the opportunity to work on their new, high profile site on Sydney’s Pitt Street Mall.

The inspiration for the pitch concept was a seamstress workshop. As the design process developed, working closely with The Just Group’s VM Manager, the concept evolved into more of a New York loft space.

The existing conditions of the site were exploited by exposing the slab ceiling and concrete walls to give the space a rawness which contrasts with the softness and femininity of the clothes. With the Portmans brand defined as “fearlessly feminine – glamorous and playful” we wanted to reflect the richness of the materials while still maintaining a blank enough canvas for the VM team.

Limed oak flooring, painted bricks, the simple white organic forms of the hanging rails and the more formed timber encasements to the walls led to a natural palette rich in texture and warmth. The sealed concrete walls are softened by exquisite hand painted murals created by a local artist. Working alongside the VM team kept us focused on the Portmans girl who “can never be too feminine”.

Location: Melbourne, VIC

Red Design Group’s move to its Queen Street office in Melbourne’s CBD became a catalyst for redefining the company and updating the brand. As we do with many of our clients, we set out to define the brand in 5 keywords and, along with our team, settled on our brand attributes being Collaborative, Energetic, Young, Simple, and Bold.

The transition zone from the lift lobby into reception became our shopfront, being an ever changing visual merchandising space, sculptural and flexible, reflecting our brand values and who we are.

The reception desk is a playful take on a boutique cafe counter and a reference to Red Design Group’s key disciplines of retail and hospitality design. The glass ‘cake display’ follows through with elements of the VM lobby theme, hanging on a nearby sculptural rail are T-shirts graphically printed with some of our project work.

The main common area is split between the greenery-filled sun lounge, making the most of the afternoon sun, and the workshop zone with floor to ceiling pin-up space. Linking these areas is a 4m angled tiled bench, acting as a lunch table and flexible meeting zone where the whole office can congregate.

Location: Melbourne, VIC and Sydney, NSW

Red Design Group worked closely with the Rogerseller team to develop what is the most visited bathroom showroom in Australia. The showroom is also now the National Head Office supporting the NSW, QLD, and WA showrooms also designed by Red Design Group.

Our brief was to elevate the Rogerseller brand beyond the reach of competitors, redefining the bathroom showroom market while retaining existing, and attracting new customers.

Our extensive retail design experience allowed us to approach the design from the point of view of the customer, considering their experiences in the retail environment. We wanted to play on the juxtaposition of an urban grunge setting in industrial Richmond, inserting a layer of slick design into the historic building envelope. This reflected the Rogerseller product itself which has been at the forefront of designer bathroom ware in Melbourne since its inception over a hundred years ago. The showroom has been configured as a customer journey with plenty of chance encounters with products in themed zones.

Location: Melbourne, VIC

SIA Medical Centre in Essendon undertook a major overhaul of the practice, expanding and adding a wealth of services to its offering that needed to be communicated quickly through a new brand.

We wanted the brand to be fresh, approachable and to inject some colour to compliment the new interior which features clean lines and natural finishes. The most universally recognisable medical symbol is the cross, therefore the cross became the basis of the new brand. We aimed to create a brand that would embrace existing clients as well as attracting new clients to the centre. Since the refresh the centre has seen an increase in new customers of 25%.

The new branding has now been rolled out in SIA Medical Centres in Burwood, Footscray and most recently in Mooney Ponds.

Location: Mornington, VIC

Steeples is a dining, function, and gaming venue overlooking the local racecourse in Mornington, Victoria. Red Design Group worked with the owners on a substantial refurbishment to keep up with the evolving needs of the club’s clientele. Red’s brief was to update the bistro, bar and gaming areas with a focus on ‘casual sophistication’.

Mindful of costs, Red worked with the current roof design and layout, incorporating them in the design concept. The dining area was completely refurbished and extended to create optional function space (an additional source of revenue). In addition, the main bar was upgraded, and the gaming area extended to increase venue income.

Steeples patrons have embraced the new design to the point that dining bookings are essential to cater for the level of interest. Sales budgets for the bistro have been quickly realised, and the facility has won a swag of awards in various hospitality categories. Well done to its owners, Pegasus Group!

Location: Gymnea, NSW

The hues of local parkland enveloped by bays inspired Red Design Group’s fit out of the Sutherland District Trade Union Club’s opulent new lobby and Gymea Café.

A spectacular return on investment followed the integration of a new brand and lobby and café fit out for Tradies – 2000 new members joined in the two months following the opening and Anzac Day sign-ups soared to 180, up from five pre-renovation.

The design story of up-market coast by night for the lobby and coast by day for the café was created to appeal to the 45-year old plus matriarch of the family as the core customer. The linkage between the interior palette of the entertainment venue, fondly known as Tradies, and the local terrain cleverly references their proud tradition of support to the Gymea community since 1960.

Neutral warm tones and reflective finishes impart an inviting, 5-star resort ambiance upon entry, while the café flows-on logically facilitated by organic patterned screens that build intrigue to what’s beyond.

Illustrative artwork of a Gymea Lily was commissioned and carried through to the upholstered panelled wall and custom rug. Another grand feature statement is the oversized bespoke light, designed to impart a sense of space while deflecting attention away from the low ceiling height. Beguiling green wall panels beckon guests up to the first-floor entertainment zone. Likewise, sculptural, quality ‘off-the-shelf’ lighting is positioned to transition patrons through the spaces.

A new brand was developed and applied to all mediums from signage, staff uniforms, and stationery. Together the graphic and interior elements convey a consistent message.

Location: Crown Casino, Perth, WA

La Vie Champagne lounge is a champagne bar and lounge in Perth’s Crown Casino Complex. Red Design Group was tasked with creating a secluded and intimate meeting place of unparalleled luxury – a welcome retreat from the busy entertainment complex.

La Vie serves the finest French champagne and Red Design Group took inspiration from this to create the opulent and elegant interior. The colour palette references the warm pink, gold, and red tones of champagne and champagne labels. The use of mirror, glass, patterned carpet and luxurious fabrics brings luxury to the space. A beautiful central bar provides a sense of theatre while the external gold fretwork references Art Nouveau design, which is strongly associated with sophisticated Parisian culture.

La Vie has received fantastic feedback from visitors and has become a must-visit destination within Crown.

Location: South Yarra, Melbourne, VIC

Since opening its doors in 2011 Blue Goose Pharmacy has captured the imagination of customers and the pharmacy industry for its creative and innovative design.

Red Design Group designed the interiors and brand identity for this flagship store with the understanding that their client wanted to create an upmarket, boutique-style pharmacy. The client sought to emulate the European apothecary and target a discerning, style-conscious customer, delivering personalised prescriptions with the very best in natural medicine and organic health care.

The design consists of clear, open shopfront, high ceilings and strategic visual merchandising to draw customers into the light, airy space. Oversized limed timber doors set the scene and balance with the grey-blue wall colour referencing the ‘plumage morph’ of the snow goose when it changes from the ‘Blue Goose’ to its whiter mature form. Limed oak timber flooring wrapping onto counters, marble bench tops, high-quality finishes and an unsurpassed attention to detail complete the design.

Did you know we also designed Blue Goose’s interiors? Check it out here.

Location: World-wide

AOPEN is a Taiwan-based electronics manufacturer specialising in small form computing for home and business, as well as digital signage. AOPEN is a global company operating in over 100 countries.

Red Design Group has designed many AOPEN digital products over the years and is familiar with their company values. AOPEN approached RED to create a more contemporary brand mark, desiring an identity befitting of its rise as a major global brand. RED looked closely at AOPEN and its brand values, ensuring their new identity be future-focussed and aligned with ambitious growth plans.

AOPEN’s new brand mark – introduced 2015 – takes inspiration from the mandarin fruit, symbolising good fortune in Taiwanese culture. The circular form comes to life in its animated form, an important point of difference for a brand marketing digital technology. The orange brand colour has similar associations with prosperity with the red and gold blend being the most valuable colours in Chinese culture. The typography is simple and bold to add a sense of Western sophistication. Successfully embraced by the company at all levels, the new brand mark signifies a new era in AOPEN history.

Location: World-wide

Indonesia’s largest Department Store, Matahari, is a retailer of apparel, accessories, beauty products and homewares that appeal to the fashion conscious, value-minded consumers. Backed by a trusted network of local and international suppliers, Matahari’s stores deliver an exciting and dynamic shopping experience.

Initially, Red Design Group was briefed to create a new brand identity for the business and redesign its Karawaci store in Indonesia. Both were very successful projects. The brand identity was implemented across 126 stores, and we were appointed to review and improve the layout and functionality of a number of other stores.

Red Design Group also worked alongside Matahari to upskill its in-house design team to deliver a new level of consistency and efficiency across stores. We acted as Matahari’s external expert design resource for conceptual design, advice, and extra capacity during peaks in its store development program.

Location: Westmead

Westmead has become a showcase for innovative thinking in retail and hospitality design and at the forefront in scale and quality of design, food, and service. It is a public and private partnership that’s revolutionized day-to-day hospital conveniences.

For the medical fraternity, the new Zouki cafeterias, designed by Red Design Group, has provided a vital place for collaboration and knowledge sharing. The café also provides all stakeholders with a quality food and service offer.

RED seamlessly incorporates the intricate Zouki business requirements while also considering major paths of travel through the hospitals, and where people approach from. A long strip of fresh, high-quality food is the hero and is clearly visible from walkways. Extending the cafeteria into the courtyard has re-engaged the building with the outdoors.

Intimate pockets cater for individuals, small, or large groups – with tiling, furniture, timber screening and lighting, creating a warm and inviting escape from the clinical surrounds. The fit-out is designed to promote the Zouki brand – to be on par with the quality of the food and drink offer.

Location: Melbourne, VIC

The Candy Room’s whimsical fit out has become one of the most talked about projects we have ever undertaken. The small confectionary shop in the heart of Melbourne’s CBD was designed to bring our client’s wholesale business to life in a retail environment.

Our client, Sweet Enough, wanted the store to be edgy, humorous, and uniquely charismatic to highlight the whimsical nature of the product. It was not to be simply a shop, it had to be a destination and an experience.

Wanting to design a playful, simple and somewhat illusional space, we worked on exaggerating the IDEA of a room. Everything, including the fixtures, is painted in white, while graphically applied line artwork produces the suggestive elements of a room – A kitchen splashback is drawn complete with a boiling pot on the stove or a framed portrait of one of the kids.

Red Design Group was also responsible for the branding and all the packaging throughout the store. Allowing the space to be predominately white allowed the colours of the confectionery to dress the space. In a sense, the interior design for The Candy Room creates a fantasy and experience of a room without actually creating one.

If you would like to view our branding work with Candy Room, check it out here.

Location: Melbourne CBD, VIC

The Candy Room’s whimsical fit out has become one of the most talked about projects we have ever undertaken. The small confectionary shop in the heart of Melbourne’s CBD was designed to bring our client’s wholesale business to life in a retail environment.

Our client, Sweet Enough, wanted the store to be edgy, humorous, and uniquely charismatic to highlight the whimsical nature of the product. It was not to be simply a shop, it had to be a destination and an experience.

Wanting to design a playful, simple and somewhat illusional space, we worked on exaggerating the IDEA of a room. Everything, including the fixtures, is painted in white, while graphically applied line artwork produces the suggestive elements of a room – A kitchen splashback is drawn complete with a boiling pot on the stove or a framed portrait of one of the kids.

Red Design Group was also responsible for the branding and all the packaging throughout the store. Allowing the space to be predominately white allowed the colours of the confectionery to dress the space. In a sense, the interior design for The Candy Room creates a fantasy and experience of a room without actually creating one.

We have also completed interior and customer experience design with Candy Room. Click here to learn more.

Location: Camberwell, VIC

Choclatté, a hand-made Belgian chocolate and coffee concept, brings a taste of Melbourne’s chic café culture to the ‘burbs’ in a stylish, contemporary design that ticks all the boxes in good retailing and merchandising.

When the objective is to attract a quality customer, the ambience, fitout, and product must be right. Marble and stone take centre stage while light fittings, some finely pleated, others recessed under counters to provide the illusion of floating, combine for an elegant style.

Red Design Group designed all elements for Choclatté from the store layout, fittings, fixtures, colours, awnings, deck area, and traffic zones, to the brand elements including signage, packaging, menus, and the website. It was important to create a relaxed environment that would be attractive to this suburb’s sophisticated demographic. These customers travel globally and look for quality, so we had to deliver that expectation.

A design solution that doubled the number of customer seats was developed and a deck was integrated into the design to satisfy all of council planning requirements.

Location: South Melbourne, VIC

Once upon a time being sent to Conventry meant social isolation. According to legend, the citizens of Coventry in Warwickshire had such a dislike for soldiers that no interaction was ever allowed between the garrison and the town; hence, when a soldier was sent to Coventry he was socially isolated.

The brainchild of Stephen Hepburn, Coventry Books is an example of how to turn a concept for a first business into a desirable destination where people choose to linger. With the help of Red Design Group, the gem of an idea for the children’s book store has become a specialty retail outlet with a loyal clientele.

“My original idea was to open a children’s book store as I felt kids were not really catered for except in an exploitative way. Book shops didn’t really want kids as part of the populous,” said Hepburn.

“But after considering our options we decided to become a full-service book retailer and to use the beautiful space at the back of the store to make a special children’s area.” Hepburn’s brief to Red Design Group was to design a book store to suit the demographic and location in tree-lined Coventry Street, South Melbourne.

Location: Ashburton, VIC

Coles Local is a food and fuel concept focussing on fresh produce. Red Design Group transformed the former Coles Express store with the intention of broadening the food offer, enticing customers to think food first, fuel second, and to increase frequency of visits.

A master-plan was developed for the site in consultation with Council and traffic engineers, securing 14 additional parking bays and bolstering existing retail space from 50m2 to 230m2.

The new Coles Local brand is clearly expressed through the building’s clean modern lines and contemporary interior design, emphasising effective lighting and strong visual cues.