Driven by experience
Delivering an integrated customer experience & design solution
Great design starts with good planning. We focus on the customer experience, the shopper journey, improving flow and circulation, whilst maximising sight lines and focal points. Good department adjacencies and space planning are also vital to create environments that are easy for customers to shop in, and which deliver the best return for our clients.
Branding & Graphic Design
We create brand identities, signage, graphics, packaging and ticketing which bring our spaces to life and communicate with your customers. Brand strategy is a key skill at RED and is an integral part of our thinking from designing interiors and buildings to graphics and digital content.
Experienced project managers are the key to delivering the superior end-to-end service, they coordinate the entire process from concept to completion. At RED we can take care of your program management, cost planning, contract administration, procurement – as well as manage your tenders and implement fitouts, anywhere in Australia.
Interior design is at the core of our design ethos. We know how effective design can be in attracting and engaging customers, whether it is in retail or in restaurants, cafes, bars or hotels. Colours, finishes, textures, furniture, lighting, joinery and fixtures combine to create compelling environments that your customers will appreciate, making your business more successful.
Digital is now an integral part of our projects, our digital designers lead the change with content strategy, content creation and animation and work closely with developers to create the code for web sites, mobile apps, digital signage, video walls, digital menus, kiosks, e-labels and touchscreens.
At RED we believe in designing “from the inside out” meaning we place the customer experience and your product or service at the centre of the design brief, then we design the space around it. Our architects design and document the built environments that contain the customer experience, collaborating closely with our interior and brand designers, because we think architecture should be empathetic to the people who use the space and this belief is at the heart of designs by RED.
Documentation and BIM
RED projects are documented in CAD from design development to tender and constructions stages. Proficiency in the REVIT platform gives our clients the advantage of BIM (Building Information Modelling). We employ 3D renders and animated “fly throughs” and utilise 3D scanning and point cloud technology to conduct our site surveys and produce “as built” drawings.
RED projects have a unique feature - we have strategic partners who manage the implementation of digital technology into the built environments we design and build. They provide hardware and software and have the technical skills to coordinate installation as well as provide ongoing managed services and offer our clients 24/7 support, whilst our digital designers create the content.